Rufus, a brown and white Mexican rescue dog, looking at the camera

Rufus ๐Ÿพ

@itsrufustufus ยท Mexican Rescue Dog

Sweet with a side of spice ๐ŸŒถ๏ธ

Victoria BC ๐Ÿ‡จ๐Ÿ‡ฆ ยท videos to send to your person ๐Ÿ’Œ

13,242 followersas of Oct 27, 2026

Meet Rufus

Rufus was born in a junkyard in Mexico with his three siblings and was rescued by the agency Cortez when he was only a few weeks old. At about five months, he was adopted and brought home to Victoria, British Columbia. He arrived wary of the outdoors, strangers and other dogs. With a few months of patience and steady love, he grew into a confident, spunky dog with a big personality, and his audience sends him to the people they love.

He's sweet with a side of spice, and his reels are the kind people send straight to their person.

The numbers ๐Ÿ“ˆ

786,610views
556,710accounts reached
26,407shares
49,794accounts engaged
91,261content interactions
5,341saves

Last 30 days, Sep 27 to Oct 26, 2026 (Pacific time), from Instagram Insights. 59 reels posted in that window.

Who's watching

Follower demographics, Instagram Insights, October 2026.

๐Ÿ‡บ๐Ÿ‡ธ USA65%
๐Ÿ‡ฌ๐Ÿ‡ง UK9%
๐Ÿ‡จ๐Ÿ‡ฆ Canada5%
๐Ÿ‡ฆ๐Ÿ‡บ Australia3%

Gender

Women60%
Men15%
Unspecified25%

Age

18โ€“3416%
35โ€“5425%
55โ€“6418%
65+39%

Under 18: 2%. Top cities: New York, Los Angeles, London, Melbourne, Phoenix.

Best reels ๐ŸŽฌ

"Please just give me some love"
285,030 views ยท 16,408 shares ยท 2,359 saves
"Send this to someone who needs to hear this ๐Ÿ’›"
119,196 views ยท 1,301 shares ยท 1,676 saves
"Send this to your bestie ๐Ÿถ"
45,580 views ยท 1,606 shares
"๐Ÿ‘€"
21,813 views ยท 3,019 shares
"Comment the first song that pops into your head ๐ŸŽถ"
37,122 views ยท 517 comments

Lifetime totals as of Oct 27, 2026, from Instagram Insights.

What brands can book

UGC videosRufus-starring videos made for your ads, site, and socials.
Paid reelsA reel on @itsrufustufus, made to be sent and shared.
Ambassador partnershipsAn ongoing partnership, with Rufus as a regular face of your brand.

Rates on request. Email with your product and timeline.

Good fit for

๐Ÿ– Pet food๐Ÿฆด Treats๐Ÿฆฎ Gear & accessories๐Ÿ•๏ธ Travel & outdoors๐Ÿ‡จ๐Ÿ‡ฆ Canadian brands

How it works

  1. Say hi. Email us your product and what you need.
  2. We pitch it. You get an idea and rates back.
  3. Rufus films. You approve, and it goes live or is delivered to you.

Let's work together ๐Ÿ’Œ

Brand + UGC: Syd and Jacob

itsrufustufus@gmail.com